Bill Ross is a distinguished expert in health and lifestyle coaching, with over 30 years of experience in transforming lives through behavioral change. Renowned for his holistic approach to wellness, Bill is committed to helping individuals achieve lasting health improvements from the inside out. His expertise and dedication have earned him numerous prestigious awards as a top personal trainer and health coach from 2015 to 2023, including recognition as the 12th-best fitness trainer globally in 2019.

In addition to his contributions to the fitness industry, Bill has collaborated with the Men’s Health fitness council, served as a Strength and Conditioning Coach at Metropolitan State University, and worked as a Powerlifting Coach for the Special Olympics. He has authored two books focused on achieving a healthier life through the practice of daily holistic living.

Beyond health and fitness, Bill is also an accomplished Italian boot and shoe designer and the founder of Whiskey Wishes, a bourbon company. Once fully operational, Whiskey Wishes will donate 10% of its profits to children’s and animal charities, reflecting Bill’s commitment to making a positive impact beyond his professional work.Fun Fact: He was bestowed with the title of Lord Badney of County Somerset, UK.

Author of “Thrive in the Fast Lane” and “Holistic Living; The Healthy Way of Life”, available on Kindle and in paperback.